9 Tips to Optimize Your Local Automotive Content for Wider Reach

If you want to expand your automotive dealership into a multi-showroom group, then it’s wise to prepare your auto dealer website for it right at the initial stages.

Here are some tips to optimize your automotive content for a wider audience.

Tip 1 : Research Global Calendar

You need to list the shopping seasons, festivals, vacation seasons, etc. of all the local communities that your car dealership wants to target.

This helps in planning your marketing strategy before these special seasons.

Tip 2 : Create Content for Multiple languages

Your automotive content must be optimized for other languages.

Even if you translate the website content, it should be culturally aligned to the new audience.

Tip 3 : Global Automotive Keywords are Important

Keyword stuffing is certainly not a healthy search engine optimization (SEO) practice, but it doesn’t mean that keyword research is not important.

Keywords are important in driving the right audience to your auto dealer website and meeting your competitors’ marketing challenges.

Tip 4 : Avoid Text on Images

Except for banners, avoid text on images as much as you possibly can.

Apart from the fact that Google cannot translate the text on the image easily, it could create difficulties when you switch to a multi-lingual auto dealer website later on.

Tip 5 : Pay Attention to Your Content Management System

If you don’t have a set process to manage your content management system (CMS), then technical issues like making changes in the title tag and meta description when editing the original content may be left out. Additions to the parent page may be mindlessly replicated even on the child pages.

A simple process to update web pages can take care of a majority of these issues.

Tip 6 : Include CTAs with Translations in Mind

When running a multi-lingual auto dealer website, try to include call to action (CTA) buttons that can be easily translated.

Take care not to include the CTA within an image, in which case you will have to make multiple buttons.

Tip 7 : Keep a Track of the Website Loading Speed

Your auto dealer website loading speed is one of the important website ranking factors. Optimize your automotive content to make your website load as fast as possible.

For more tips to optimize your local automotive content for a wider, multi-lingual audience, Contact Us.