Here’s Why Your Dealer Website Needs Customer Reviews

Nearly all prospective customers read multiple reviews before trusting a business, and auto dealerships are no different. We know people typically visit only one or two dealerships today when buying a car. They prefer to do most of their research online, which means your auto dealer website needs to be top-notch.

This also emphasizes the need to have customer reviews on your auto dealer website, as there is no better way to convince people to choose you than with reviews of satisfied customers.

Why Customer Reviews?

Multiple studies have shown that anywhere between 50% and 90% of potential buyers feel that customer reviews are important and it influences their buying decision.

Let’s face it, getting people to write reviews is not easy. Requests for open-ended feedback take time and motivation to fulfill. Unless customers have something they’re dying to say, they will most likely ignore these requests, or write something very brief or not so useful.

On the other hand, clear options, categories and rating options are less demanding, and therefore you will likely get a better response.

Identify a few categories for people to rate with a point scale, stars, or multiple choice options, that include:

1. Cars - Anyone who purchased should have the opportunity to rate their vehicle and let other customers know if they’re looking at a good product that’s value for money.
2. Customer service - Request feedback on interactions with your staff, with specific emphasis on friendliness, product expertise, willingness to help and so on. There can be a provision to mention specific sales agents as well.
3. Auto Dealer Website - Getting feedback on your website and the online experience that your prospects have had is very important, and can drive more prospects to visit you online.
4. Finance & Insurance - This is the part that people dread, so have your customers rate it and provide feedback on how your dealership is doing a good job.
5. Car service - You know that your servicing department is just as important as your sales department. Vehicle owners also look for customer reviews when deciding where to service their car.
6. In-store experience - Find out what it’s like to be a visitor in your showroom by asking customers what they think of your promptness of service, the comfort of the waiting area, amenities provided and the overall atmosphere.

For more information on the importance of customer reviews for your auto dealer website, Contact Us.