Easy Ways to Boost the Closing Rate of Your Auto Dealership

There are millions of articles, guides, tutorials and so on nowadays that explain in detail various aspects of digital marketing for modern day auto dealers.However, at the end of the day, one of the most important things for your auto dealership is the conversion rate. If you can get your conversion rate up, your job is already half done.

In this article, we give you a few ideas on how to boost the conversion rate of your auto dealership.

Create and Refine Your Pre-Sales System

It is prudent to take your time and strategically map out the best possible way to prepare a prospect before a sales interaction.

During this time, you can decide if it would be a good idea to show them testimonials from your previous customers, a promotional video, and more, in order to sway their interest towards making the purchase from your auto dealership.

Improve Sales Scripts

Contrary to popular wisdom, a sales script is far from dead as an effective sales tool. However, the entire sales pitch need not be a rehearsed conversation, since that will almost certainly end up sounding fake.

However, if you can record your top salesperson at work and transcribe a few such conversations, it can prove to be a very effective tutorial to get your other sales staff up to the mark.

You can use this script to try out new ideas and test how good they are in actually closing a deal.

Be Upfront

An upfront agreement is an oral contract that you and your prospect both agree to, in which both parties reach a clear decision about the next steps in the sales process. This could be to complete the purchase then and there, or to setup the next sales meeting.

For auto dealerships, it is a way to clarify that the prospective customer has the ability, authority, and money to make a purchasing decision.

Optimize Offers, and Make Them Lucrative

Test your price point and the terms you're offering. Also test the bonuses and discounts you offer to see how they impact your bottom-line.

Once you have the optimal pricing, show your prospective customers how lucrative it is. They need to see that they might lose out if they don’t make up their minds quickly.

To further encourage this, you can throw in some freebies for customers who close the sale quickly, to sweeten the deal even more.

For more information on improving conversion rates of your auto business and to know how AutoByCall can assist it, Contact Us.