Why Auto Dealers Should be on Reddit

Reddit is one of the social media platforms that is usually ignored by auto dealers. Here are a few reasons why your car dealership must use Reddit for marketing.

Reason 1 : Popularity of Reddit

Reddit is in the No. 3 position in the U.S. and ranks No. 7 globally. There are over 320 million monthly active users out of which 44 percent are on mobiles. More than 2.8 million people comment on Reddit every day and 58 million people vote.

Reason 2 : Creative Ways to Engage with Your Audience

Most of the Redditors are thirsty for in-depth information on the topic of their interest. Using Reddit, your car dealership can engage through profile pages, posts, ask me anything opportunities, and sponsored content.

Reason 3 : Reddit: Great way of Marketing

To make the best of marketing opportunities on Reddit, your car dealership must become a community member, engage with interesting information, and mildly push your marketing pitch into the conversation.

How to Start Marketing on Reddit?

Here are some tips on Reddit marketing.

Tip 1 : Sign Up 

Before getting into marketing on Reddit, it is important to become one of the Redditors. You need to understand and know the platform better. If you are a Redditor then there is a default set of subreddits in your profile, which you can either continue or discontinue.

It is advisable to stay on r/AMA, r/todayILearned, and r/funny to understand Reddit content, language, and humor.

Tip 2 : Choose Your Subreddit

For you to naturally get involved in the conversation, you need to choose the best automotive subreddit.

Subscribe to the ones that you and your targeted audience are most likely to be interested in.

Tip 3 : Create Content for Reddit

Your car dealership can start with posting interesting things from the internet rather than promoting actual content. This helps with testing the waters and gaining a better understanding of the platform and what content works and what doesn’t on Reddit.

Tip 4 : Don’t Forget the Comments

Most of the promotion and marketing on Reddit is through the comment section. It showcases you as a real person who cares about other’s concerns.

Tip 5 : Don’t Get Yourself Removed

Most of the subreddits have unique rules, so make sure you spend some time to understand these before you start posting your car dealership content. If not, then Reddit moderators may remove you from their community.

For more insights about how Reddit can help your marketing, Contact Us.